Product Testing & Awards Program

Parent Tested Parent Approved Family of Seal Awards

The Parent Tested Parent Approved (PTPA) certification has gained the trust of millions of consumers North America-wide. It is ranked as one of the top most recognized certifications in the marketplace* and over 54% of consumers said that a Seal of Approval would positively impact their purchasing decision.

* According to a market research study conducted by ResearchNow, the PTPA Seal of Approval is one of the top 3 most recognized awards in the U.S.

8 - 10%





Brands LeveragingThe Seal

Why the Seal Works

The Parent Tested Parent Approved Seal of Approval is one of the top most recognized awards by consumers. Over 54% of consumers say that the Seal of Approval has a positive impact on their purchasing decisions. Over 80% said that seeing the Seal of Approval associated with a product made them feel more confident about that purchase and that brand. Those numbers speak volumes.

What is my ROI?

By maximizing the PTPA Seal of Approval in all marketing efforts, winners have reported an 8-10% average sales increase. PTPA Seal of Approval winners have also reported a boost in their brand awareness once they were associated with the PTPA Seal of Approval.

Why invest in the PTPA Seal?

A product that proudly boasts the PTPA Seal of Approval instantly shows consumers it was tested and approved by real millennial families. No bias, just an authentic endorsement from their peers. Now, more than ever, consumers turn to their peers for advice on purchasing decisions. The PTPA Seal of Approval is the instant endorsement of credibility your brand is looking for – it’s a parent telling their friends that this product works.

How does the PTPA awards program work?


A small sampling of brands who have been awarded the PTPA Seal of Approval

Consumers tell us what PTPA Seal ofApproval Means to them.

* Based on a survey study conducted by PTPA Media to our community of 85,000 members.

Ways we promote the PTPA Seal of Approval

You’ll see PTPA on all the channels that influence your consumers’ purchasing decisions. Our founder, Sharon Vinderine, has appeared on top American shows including Rachael Ray, Steve Harvey, Extra! Marie Osmond, MSNBC, and Headline News. The PTPA Seal of Approval is also prominently featured in leading brands’ advertising such as Toys “R” Us.

How brands are using the PTPA Seal of Approval

Explore the gallery below to see a few highlights of how award winners are using the PTPA Seal of Approval.

Helpful FAQs About The PTPA Seal Of Approval Process

You can submit your product by speaking to one of our representatives or by registering here.

Once you have entered your product into our system and paid online (All USA and International clients will be billed in US currency) you will receive a system generated notification to  send 7-10 product samples to our office for testing. You may also provide your account executive with Promo codes and link to your service or website if required.

We will need 7-10 products in total (dependant on the package you selected). Six will be sent to families for testing and the seventh sample will be kept at PTPA HQ as a media sample.

**Please note: If your product is of higher value (i.e. computers, electronics) and you have a limited number of samples, please contact your account executive at time of submission**

Once products are received, testing can take between 4 – 8 weeks, depending on the product or service. During this time, you will not be contacted unless there is a problem with your product or service.

The testing process does not begin until full payment for the submission has been received.

Once we have reviewed all the evaluations from the testers, you will be notified via email on the status of your product submission.

Once your product is a PTPA winner, you will be able to log into your profile and sign the license agreement. Once the agreement is returned to us, you will be able to download the seal directly from your profile page.

We ask that you do not issue any press releases until after our official campaign announcement.

You will be contacted by an account manager to discuss the pre-qualifier survey. If it is not included in your package, we will assign the testers based on the criteria you have entered in your product profile and the testers will be randomly selected from our database.

Parent Tested Parent Approved

Instantly creating trust, credibility and more importantly a lasting connection to your target consumers.