You see just putting business messages all day long gets over time boring, so you need to connect and engage with others. You need some 1 to 1 communication but how much should you share in order to be social without spilling your guts.
You don’t have to share your personal life, you don’t have to share anything you don’t want to.
The 1 on 1 communication is talking to others about what is important to them, as for example: be interested in what their needs are in their business. Or what are the things you have in common. (exp. that you are the only women in a house of six people that is interesting, that you find the time to meditate daily that is interesting) these are the types of things on a personal level, you could share without being overly personal.
You can NOT avoid the “socializing” part of social media; this is really, really the whole point of social media…the 1 to 1 communication.
Be socially active; get talking with other people, engage in discussing topics…get your social butterfly out!
Here are some topics you can engage in:
• Currents events
• Other relevant events
• Relevant topics
• New technologies
Because if all you do all day long is market your message you will be missing the point. An the way you can do this is by using @reply in Twitter or commenting on other peoples post on Facebook.
If you don’t you will never get that 1 on 1 personal relationship, and you know the saying “people buy from people they know, like and trust” so building those relationships is important.
So do you have to share your personal life? NO
Will you be successful in connecting with other people and people knowing who you are and what you are about and whether they want to work with you or not? Probably not…
So you are going to have to find a good mix of sharing, as much as you are willing to share and definitely know more then you are willing to share about your life. While at the same time infusing that with business if you skip this step and strictly talk business (when I say “talk business” I don’t mean that your personal things can’t be about business but they have to be personal synonym, like you are using “I” and you are communicating by talking to other people via @reply via engagement).
If you are just doing work and putting out your broadcast messages (like blog post, that type of message) and you not ever converse or “dialogue” with other people then you are missing the point of social media.