Furby is a ‘magical’ creature with ‘A MIND OF ITS OWN.’ Feed it, speak to it, tickle it or play music for it – the personality of each FURBY is shaped by these experiences. Play nicely with FURBY and it may develop a sweet personality or pull, shake, and turn FURBY upside down and a mischievous demeanor may evolve. Emotional and unpredictable, FURBY will let kids know how it feels through a series of animations displayed in its expressive LED eyes and the more kids play with FURBY the more FURBY changes. When children first bring FURBY home it will speak FURBISH and the more FURBY interacts with its owner the more English it will start speaking. Each FURBY can also recognize another FURBY; place two side-by-side and they will interact. For additional interactive FURBY fun, owners can download the free FURBY app. Using the FURBY app, children can virtually feed their FURBY, access a FURBISH to English dictionary, and use the FURBISH to English translator.