I thought the "It's A Curl" was a great product. It left my baby's hair soft and light. No tangles. It was great on her hair!

It's a Curl is a great new concept in baby hair care, made for babies with curls.

I think this shampoo works very well. Its nice to have a shampoo that does not hurt your babies eyes and a shampoo to keep the beautiful curls from getting damaged when washing all the time. The product is of great quality and made with many organic products. I highly recommend this to friends and families.

My family was honored to be chosen to test the it's a curl baby shampoo. We Loved the gentle scent, the ease of use and the shoe and tangle free hair it left behind. It lathered and rinsed amazingly and did not hurt the kids eyes. It is a comfort to know they are using a safe and natural organic shampoo on their delicate bodies. I would definitely recommend this to other moms of curly haired babies